Introduction:
Behind every successful person lies a story of hard work, perseverance, and dedication. Shelley Taylor Morgan is no exception to that story. She was a trailblazing woman in the male-dominated field of media and advertising who broke through glass ceilings. Shelley is an inspiration to many due to her remarkable career and contribution to the industry. In this blog post, we will delve deep into the life of Shelley Taylor Morgan and uncover her trailblazing career.
The Early Life of Shelley Taylor Morgan:
Shelley Taylor Morgan was born and brought up in Little Rock, Arkansas. Early on, she was a gifted student that later led her to attend Yale University, where she graduated with a degree in Fine Arts. Later on, Shelley moved to New York, where she started her career as a copywriter for Doyle Dane Bernbach (DDB), the most significant advertising agency of that time. This job was a turning point for Shelley’s career, where she learned the tricks of the trade.
Shelley’s Successful Career Take-Off:
Shelley’s successful career began when she landed a job at the advertising agency Wells, Rich, Green. She quickly climbed the ranks due to her ability to generate compelling ad campaigns for significant brands, including Procter & Gamble. It was then when Shelley became a highly sought-after advertising professional, and her career began to take off.
Shelley’s Groundbreaking Achievements:
Shelley’s groundbreaking achievements include her work on the ‘I Love NY’ campaign. This campaign has been recognized as the most successful and innovative tourism campaign in advertising history. Additionally, she was one of the founding members of Women in Advertising, which has paved the way for many women in the industry and helped to promote gender equality. Shelley also founded Taylor and Company, a New York-based advertising agency where she continued to work on several successful campaigns.
The Taylor and Company Legacy:
The legacy of Taylor and Company continues to impact the advertising industry. The company was one of the earliest advertising agencies run by a woman and had a predominantly female workforce. They mostly worked on health and beauty brands, and their campaigns were known to be tasteful, informative, and aesthetically pleasing.
Recognition for Shelley’s Work:
Shelley Taylor Morgan’s impressive achievements haven’t gone unrecognized. She has won numerous awards for her contribution to the advertising industry, including the Silver Medal Award from the American Advertising Federation. The organization recognized her as “the most outstanding leader in the advertising profession within the United States.” Her work also found a place in the Advertising Hall of Fame in 2015.
Shelley Taylor Morgan’s Advocacy Work:
Shelley was an advocate for many causes throughout her career. She was passionate about promoting women in advertising and founded the Women in Advertising Breast Cancer Fund. This fund was created to raise awareness about breast cancer and supported the American Cancer Society and the Susan G. Komen Foundation. Taylor and Company hired breast cancer survivors as part of their creative team and used their experiences as part of their messaging to promote the importance of early detection.
Lessons from Shelley Taylor Morgan’s Career:
Shelley Taylor Morgan’s career is full of lessons that any aspiring professional can learn from. She showed that hard work and dedication to one’s craft, regardless of gender, can lead to enormous success. Shelley worked tirelessly to develop industry-changing campaigns and inspire the next generation of advertising professionals.
Conclusion:
Shelley Taylor Morgan’s capacity for breaking glass ceilings, her passion for advocacy work, and her dedication to her craft have undoubtedly left their mark on the advertising industry. She paved the way for females within the industry and has left a lasting legacy that continues to impact the advertising world today.
FAQs:
Q.1) What does Shelley Taylor Morgan do?
A. Shelley Taylor Morgan worked in the advertising industry as a copywriter and later founded Taylor and Company, an advertising agency.
Q.2) What was Shelley Taylor Morgan known for?
A. Shelley Taylor Morgan is known for her contribution to the advertising industry, including her work on the ‘I Love NY’ campaign, advocacy work, and for promoting gender equality in advertising.
Q.3) What awards has Shelley Taylor Morgan won?
A. Shelley Taylor Morgan won numerous awards for her work, including the Silver Medal Award from the American Advertising Federation, and her work found a place in the Advertising Hall of Fame in 2015.
Q.4) What is Taylor and Company known for?
A. Taylor and Company was one of the earliest advertising agencies run by a woman, and it had a predominantly female workforce. They worked on health and beauty brands and were known to create tasteful, informative, and aesthetically pleasing campaigns.
Q.5) What was the Women in Advertising Breast Cancer Fund?
A. The Women in Advertising Breast Cancer Fund was a fund created by Shelley Taylor Morgan to raise awareness about breast cancer and support the American Cancer Society and the Susan G. Komen Foundation. Taylor and Company also hired breast cancer survivors as part of their creative team and used their experiences as part of their messaging.